October 16: Madonna finalizes a massive 10-year deal with Live Nation, believed to be worth $120 million. It's the largest so-called "360 deal" in history, involving not only Madge's future studio albums but her tours, merchandising, film and TV projects, DVD releases and music-licensing agreements. "For the first time in my career, the way that my music can reach my fans is unlimited," Madonna says in a statement. "The possibilities are endless. Who knows how my albums will be distributed in the future?" The deal brings to an end the singer's 25-year relationship with Warner Music Group, which has released all of her albums to date.
Notice that Madonna's now being brought to you by a concert promoter that makes most of its money by getting bums in seats. Every time a Madonna song is copied, it increases the market for her concerts. Talk about a 21st Century business model.
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